Bridging Finance, Technology and Purpose
through Strategic Storytelling
Based in Brooklyn, New York, Chenni Xu is a senior strategic communications leader with two decades of experience guiding large-scale, global organizations through technology, fintech, blockchain, AI and digital assets communications. Chenni began her career at Brunswick Group in Beijing and New York and later led North America communications for Ant Group from 2018 to 2022. She subsequently led product communications at Ripple and most recently supported U.S. market entry efforts at Nubank (NYSE: NU). She advises companies operating across geopolitical and regulatory boundaries. Known for being called in at the beginning of transformative initiatives — and for building new playbooks that last.
From raising Ant Group's valuation through global storytelling amid geopolitical headwinds, to spearheading Ripple's first product and developer communications function during a landmark SEC litigation era, to leading Nubank's US market entry for the world's largest digital bank — Chenni turns complex ideas into clear, impactful narratives that shape corporate reputation and drive consumer adoption.
Fluent in Mandarin Chinese, Chenni brings a genuinely global lens to every engagement. Chenni also serves as Chair of NüVoices, a 700+ member network of female journalists, academics, and writers, and has served as a judge for NYC Fintech Women's Inspiring Fintech Females Awards. Chenni holds a BA in Political Science and Economics from Columbia University.
Bespoke communications advisory for organizations navigating growth, complexity, and critical change.
End-to-end communications planning for companies entering new markets or navigating critical inflection points — from pre-IPO positioning to regulatory milestones and beyond.
Crafting compelling platforms for C-suite executives — op-eds, speaking engagements, media positioning, and event strategy that builds lasting influence with the audiences that matter.
Deep relationships with reporters at WSJ, Financial Times, Bloomberg, Reuters, CoinDesk, and Blockworks. Translating complex technical and financial narratives into compelling headlines.
Bringing together the best of the best in the industry, coupled with top tier media (off the record), key opinion leaders, thought provokers in an intimate dinner setting with the goal of creating a peerset for the company and shifting the zeitgeist.
Specialist expertise in payments, blockchain, crypto, and DeFi — communicating innovation to mainstream audiences, regulators, and institutional stakeholders with clarity and credibility.
Navigating the intersection of business, policy, and geopolitics — advising on cross-border positioning, regulatory engagement, and multilateral institution outreach across regions.
Chenni approaches her craft with real intentionality: from influencer and content creator outreach in the fintech space to building genuine relationships rather than just running a contact list. What impressed me most was her ability to generate content ideas that actually serve the brand, not just fill a calendar. She understands what Nubank stands for and advocates for it consistently.
She once shared that she tries to think outside the communications toolbox to do everything she can for a company she represents — and everything I've observed backs that up. If you're looking for someone who combines creative thinking with strong relationship skills in the fintech communications world, Chenni is the real deal.
Chenni and I worked together at Ant Group and it was always impressive to see how adept she was at networking and building connections within the global Fintech industry. She's also one of those rare talents that can transition seamlessly between the US and China's corporate worlds, giving valuable strategic communications advice to senior leaders. All skill sets that are urgently needed in an increasingly bipolar world.
Chenni is an amazing colleague to have both professionally and personally. We worked together in the same team where I saw how she was able to synthesise information in often complex or ambiguous situations, and in the end manage to guide stakeholders and clarify what needs to be done and how. You can always rely on her to think and act strategically and efficiently under high pressure. Chenni is also very adept at dealing with the media and has excellent writing and communication skills. I really appreciate her good humoured nature and would be happy to work with her again in the future.
Whether you're navigating a critical growth moment, entering a new market, preparing for a regulatory moment, or building your communications infrastructure from the ground up — I'd love to hear about your challenge.